Published on: 21 April 2010
For too many years, women have been seduced into thinking that the fluffy white products which they buy in their colourful and crinkly wrappers each month, are somehow the best a girl can get.
But alas, aggravation and education has finally brought home to women the realisation that these products are not what they seem.
Mintel shows that more than a third of British shoppers (35%) are willing to pay more for ethical and sustainable products, and as a result, unsubstantiated greenwashing abounds amongst the gargantuan corporate brands vying for these eager consumers hoping to make their shopping baskets greener and more meaningful.
Trust is important for a brand as it is indeed in life.
21 years ago this month, Susie Hewson realised that she was seriously concerned about the crude oil plastics, chlorine bleaches, synthetics and chemicals persistently being used to make feminine hygiene products. The effect these materials have on women’s health and the environmental devastation caused by the production of the raw materials and the post consumer disposal, meant that for her, doing something about the situation was the driving force which led to her developing the organic and natural, Natracare products. As an environmentalist, in designing the tampons and pads, the solutions had to be both healthier for women and have a soft footprint on the Earth.
In April 1989, Natracare was launched at Olympia to the natural products industry. Since then, many gynaecologists and eminent microbiologists have publicly recommended Natracare and substantiated the value of its claims that organic and natural tampons and pads are healthier and safer for women than any conventional brand.
Independent, scientific Lifecycle analysis means that award-winning Natracare can substantiate all of its’ green claims and has once again achieved the highest ethical score for the company and Natracare products in 2010.
Natracare stands for more than just organic and natural products. It is an award winning, ethical company committed to offering organic and natural solutions for personal health care and which leaves a soft footprint on the earth out of respect for all that follows. That’s what we call Future Thinking.